SADE SMITH-EDWARDS

UX/UI Designer | Illustrator | Storyteller

"If you want something you have never had, you must be willing to do something you have never done."

ABOUT ME

Hello! My name is Sade, and I'm a UX/UI designer with a natural strength for information architecture and visual design. I went to college for digital illustration and animation but switched my career goals to the fabulous world of User Experience design.

Why? Because I had the skills of an artist but I didn't want to just make visually appealing things - I want to make things that help people. I want to design things that people will use and enjoy using. Art, design, and entertainment are only fragments of an entire experience, and that is what I strive to dive further into each and every day.

Since the beginning of my career, I’ve focused on channeling my talent and creativity into meaningful and powerful results. I take pride in the work that I do, as well as the strong relationships I’ve fostered with my clients and colleagues. I firmly believe in working hard, working together, and having fun along the way. If you’re interested in learning more about me or my work, simply reach out by clicking on the "Get In Touch" button at the top of the page or use the website chat at the bottom of the page.

My Resume

Cthulhu Companion App

A work in progress application for players of the table top role playing game, Call of Cthulhu. I take a deeper dive into the problems that players and game masters are having when they are running their game campaigns.

Dais Techology

*NDA PROTECTED* Founded by a group of industry visionaries and startup disruptors to reimagine insurance, DAIS is changing the approach to risk and agency enablement by launching the Internet of Insurance™.
The work I've done for Dais Technology is protected by a Non-Disclosure Agreement. Please contact me for more details.

Exantra World

*NDA PROTECTED* Exantra is the first fitness RPG (role playing game) that utilizes wearable tech to bring you immediate earnings for your gym efforts. The game's goal is motivate players to work out while following the story of your Titan. I am currently working with the co-founders of the app to enhance the overall experience, userflow, and information architecture.

Daily UI Challenges

I will be trying my hand at some visual/ui designs based on the prompts from dailyui.co. I also would like to do some stuff that would present best practices in regards to those prompts.

Pinterest Redesign Case Study

Pinterest is an amazing social media platform where people can gather shared visual inspiration and create virtual vision boards from them. It's a great way to get ideas and find new things to try.
After a couple of interviews, however, I found the Pinterest users were starting to grow increasingly frustrated with the app. I decided to find out why.

Target Redesign Case Study

A redesign project for Target done with three other General Assembly UX graduates. This is an app that reimaged Target in a way where they could promote their decor and home furnishings department in a way that doesnt seem forced.